This episode of Hybrid Atlanta features Sam Ramírez Herrera from Off Tha Record, an Atlanta based content creation agency by “creatives who give a damn.” Sam talks about owning the narrative, the relations between creativity and entrepreneurship, her dad’s candy store dream, and the growth of Atlanta’s latinx community.

Created by Paul Alonso, Hybrid Atlanta is a video interview series with local artists and creatives whose work establish a dialogue with LatinX and global cultures. It is produced by Polivision (, a multimedia and bilingual outlet based in Atlanta.

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